About us

Over the past decade, PowerLogic has, through dynamic innovation, gained a reputation as the world leader in the field of office power, voice and data management. The design and manufacturing facility is based in Cape Town, South Africa, and is rated to ISO 9002. A dedicated team of professionals ensure that our products are developed to answer customers' exact requirements and are produced to the highest international quality and safety standards. International accreditation has been obtained in several countries in Europe, The Middle East, Asia as well as in Australia and South Africa, with more to follow. A broad international distribution network, supported by technical and after-sales service, ensures that all customer needs are catered for.

Company profile

Power Logic is a company specialising in providing power and voice/data solutions to the furniture trade.The company was conceived out of a concept for the provision of a dual office power system with the ability to expand simplistically, as well as interface at the users option between a normal and a clean supply line. The system was designed for and sold to the largest insurance company in South Africa very successfully. It soon became apparent that the system had potential from an international perspective. Sockets were thus developed to cater for all these markets and activities undertaken to establish distribution and agency channels.

One of the first markets considered beyond South Africa, where the system is manufactured, was the UK. Whilst the dual power system was well received conceptually within the UK, certain inherent differences and complications became apparent. Initially size, and secondly, price, were the major obstacles. The major focus and market thrust up until that juncture, 1991 and early 1992, was to forge long standing relationships with the larger furniture manufacturers where volumes and thus economies of scale would have assisted in reducing at least the overall pricing. It became obvious that the only way to sell this product, known as our MKI, was to cultivate and sell its features and benefits to end user customers, which was achieved very successfully.

However, it has always been the objective of Power Logic to establish ongoing relationships with the major furniture companies in the UK as this is where we perceive stability and growth can be obtained. Accordingly, it was decided to embark upon designing and developing a new range of socket modules that would be able to compete more favourably from all respects within the UK and other markets. This brought about the launch of our MKII or Oblique series range of power sockets in September 1992. Interestingly, both systems have now won International awards. The MKI system received an award in 1989 from Telemecanique (France) for innovation in design of products below 1000 Volts. The Oblique product received the 15th International Award for Technology and Quality in 1994.

The focus of Power Logic has now shifted somewhat onto the supply and support of the MKII range whilst continuing to support the MKI for clients with these products. This has meant that the original objective of forging relationships with the major furniture companies has now, by and large, been achieved which has resulted in 90% of our business being conducted with OEM companies or their distributors and agents.

Company Structure

Power Logic Europe is part of a family of Power Logic companies/dealers/agents throughout the world. The company is set up as a marketing and distribution operation to support the supply of the Power Logic range of socket outlets and ancillary components accross Europe. To ensure a high level of quality and support, Powerlogic Europe has an exclusive license agreement to market and distribute the range of Power Logic products within the licensed area.

Power Logic products are now represented in the UK, Europe, North and South America, the Middle East, Australia, New Zealand, South East Asia, USA, Australia and Africa.

Manufacturing Facilities

The manufacturing facilities for the entire Power Logic range of products are based in Cape Town, South Africa. The manufacturing operation has been in existence since 1982 and recently expanded into 2 new factories, comprising 10,000 sq. feet to cater for growth of the international demand for the Power Logic range. The operation comprises of Manufacturing, Quality Assurance, Research and Development, Moulding, Mechanical Engineering, Tooling, and Administration.

The major strength of the manufacturing company is its synergy in vertical integration. All componentry for the Power Logic range is designed, tooled and manufactured in-house except for a few proprietary components such as the Wieland connectors, fuse holders and switches which are imported from Germany and the UK. All precision moulds and progressive tools are made in their modern tool room.

This is complimented by a fully computerised injection moulding department, equipped with the very latest moulding machines ranging from 25 to 140 tons.

Presently, manufacturing capacity at 60-65% efficiency will produce in the region of 850 to 1000 4 way socket modules per normal shift. This can be increased to 1250 units per day in a normal shift and between 2500 and 3000 units in a double shift. The total work force at the manufacturing facility at present is in excess of 60 personnel.

The group have adopted a policy to concentrate solely on power and cable management. This policy of non-diversification has allowed the dedication of resources in order to become international players in the office electrics market.

The manufacturing facility has been certified to ISO9002. Furthermore, it is group policy to ensure that all the relevant standards of compliance are met in any particular market before becoming actively engaged in any trade. For Europe the main certifications are TUV and Brittish Standards. Copies of the relevant documentation in support of this statement will be supplied on request.